Netflix partners with Microsoft to offer cheaper plan

Netflix aims to roll out a cheaper plan after posting its first subscriber loss in more than a decade

Netflix announced its collaboration with Microsoft to offer cheaper plans.

The new cheaper plans will have advertisements.

“Microsoft has the proven ability to support all our advertising needs,” Chief Operating Officer Greg Peters

“More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Peters

Microsoft said advertisers “will have access to the Netflix audience and premium connected TV inventory”.

“All ads served on Netflix will be exclusively available through the Microsoft platform”

Microsoft President Brad Smith has served on Netflix’s board since 2015.

Adding advertising means Netflix will expose itself to some thorny issues, including debates around consumers’ personal data being harvested on a massive scale to target them with more lucrative, personalised pitches.

Analysts were not surprised by Netflix’s choice of Microsoft because it offers fewer conflicts of interest for the service than some other companies.

Netflix has also indicated it would get tougher on sharing logins and passwords, which allow many people not to pay to access the platform’s content


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